Hitachi HDTV

Hitachi today kicked off its “Thin Is In Motion” marketing campaign, which features two innovative promotional elements: a mobile truck tour and a hands on experience program. Hitachi has partnered with several high-end locations for product placements of its new ‘1.5′ family of HDTVs. Called 1.5 due to their ultra thin 1.5-inch depth, Hitachi’s displays were introduced in January and have already generated widespread consumer interest, along with industry awards and acclaim. Available this spring, the new 1.5 ultra thin displays from Hitachi will be available in multiple sizes ‘ 32′, 37′ and 42′ (and a 47′ available this fall) ‘ designed to provide consumers with a range of options for placement throughout the home. In addition to the experiential product placements, Hitachi has also kicked off a mobile truck tour. Beginning in March, four Hitachi-branded 17 foot trucks will travel the country to showcase the 1.5 displays. The trucks will each contain one 32′ black display, one 32′ white display and one 37′ black display that will all run high-definition content. The two 32′ models will be on pedestals that rotate so consumers can fully experience the thinness of the displays. The truck tour and product placements will run through the month of March and will travel to more than 75 cities. The campaign’s two innovative components were planned in partnership with Hitachi’s media, marketing and digital agency Initiative, part of the Interpublic Group of Companies. The product placement and truck tour will run throughout the month of March. For a complete list of cities, visit http://www.hitachi.us/tv.

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